WBE × 2X — cadence map v1
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3 collaborators
Multi-channel map

Email, SMS, and 2X call timing across the four WBE lead workflows.

Every touch a lead receives on one shared timeline per workflow. Blikket owns the email and SMS sends through Klaviyo. 2X owns the calls and voicemails. Stickies marked with a pink dot flag timing overlaps we need to resolve before launch. Click any sticky for the full copy, script, or voicemail.

Touchpoints
Email — Blikket / Klaviyo
SMS — Blikket / Klaviyo
Call + VM — 2X Solutions
Overlap to resolve
Click any sticky to expand
Days
Day 12X cadence active
Day 30Blikket email/SMS continues
Day 22X skip day

How to read the timelines. Each workflow shows one shared calendar covering every touch a lead receives. Dark pills mark days when 2X's call cadence is active (always Day 1, 3, and 5). Purple pills mark days when only Blikket email or SMS continues — 2X has already completed its 5-day cycle.

How the flows map. Old Leads and Older Bid Sent, No Reply both run alongside our Stale Lead Re-engagement flow. Need More Information runs alongside our Warm Lead Accelerator. Newer Bid Sent, No Reply runs alongside our Offer Sequence (Post-Bid Trust). 2X's call cadence is identical in shape for every workflow: primary call plus a second attempt two hours later, skip days on Day 2 and Day 4, all times Pacific. Callback number across all 2X scripts is 855-513-0293.

Salesforce lead volume baselines (Jan 1 to Feb 12): Need More Info 65 deals, Bid Sent No Reply 656 deals, Follow-up Sent 156 deals, Negotiation 508 deals.

Overlaps flagged. Three timing overlaps currently sit inside a two-hour window of one of Blikket's emails or SMS. Each flagged sticky contains a suggested resolution in its details. Final timing depends on 2X's Day 1 trigger — confirming with Yash.